About Us

Founded in 2018 by Tanja Seidl and her daughter Theresa, the German contemporary fashion label, T&t Stories, stands for high-quality eye-catching pieces, fairly produced in small quantities in a tailor shop near Munich. From elegant skirts made of cotton or virgin wool with extravagant details like ruffles or fringes, flowing kaftan dresses with good mood patterns to stylish long vests or colorful blouses made of silk, viscose, or cotton – with their keen senses for fabrics, patterns, and cuts, as well as the fair, transparent production, Tanja and Theresa within a few seasons, gained a loyal, international fan community.

"My designs are for women who value quality and personality. T&t Stories is season-independent and extremely close to the customer - we advise individually and with a lot of passion, post styling inspiration regularly and uphold a highly personal relationship with our customers," says Tanja.


The idea for their own fashion brand came across from the success of the eponymous blog and Instagram account, which Tanja started together with her daughter in 2015: under the rubric "everyday stories", the charming mother-daughter duo hereby showed their favorite outfit inspirations. The result? Thousands of excited followers within a very short time. The creation of their own designs in small quantities and under fair conditions thus was the answer to the enthusiastic demand of their community. So the big T in T&t Stories stands for Tanja's special style and is aimed at women over 40 and the small t stands for Theresa's influence and addresses fashion enthusiasts under 40.